It's the words. The data, the words academics use to communicate. The verbs and nouns "they “use
are not same as the professionals. The gap grows and grows. After Shannon's rapid fire lecture, what mere student would be able to digest such mounds of information in such a short period of time.
The information was great, inspiring, creative, well thought, but really how useful in every day media life. How useful in every day media communication? How useful in media creation?
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